B2B ABM Tools Compared: 6sense, Demandbase, and RollWorks Explained
ABM platforms help B2B teams focus resources on areas where buying intent is high. The best tools consider intent data
B2B
6 Proven Ways B2B Companies Can Harness Influencer Marketing
Standing out in B2B marketing has never been harder. Your competitors sound like you. Your product features look like theirs.
Share of SERP: A Guide to Owning Your Inbound Growth from Search
Every day, more than 8.5 billion searches happen on Google. That’s 8.5 billion moments where someone is looking for an
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The Complete Guide to Navigating the B2B Sales Cycle
B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
The Dual Threat to B2B SaaS Marketing Success: Hypocrisy and Fear
In today’s incredibly fast-paced and never-the-same-thing-twice B2B SaaS landscape, leaders face two very real and significant threats—hypocrisy and fear. Among
9 Best B2B Marketing Campaigns – With Actionable Examples
What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low. So when you
4 Crucial Tips for Using Google’s Smart Bidding for SaaS Marketing
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
What is Customer Marketing? And Why Does It Matter To SaaS?
Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step.
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy
All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
B2B Advertising Insights For Every Stage of The Funnel
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers
Top 5 B2B Marketing Ideas for 2023 (Online Edition)
It’s 2022. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from
Evolution of the 4 Ps of Marketing
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is
Yours in Marketing Episode 2 – ft. Cyrus Shepard
Blake Emal: Here’s what you’re going to get out of this episode. First off, we talk about how to start
Biggest B2B Marketing Challenges We See Daily [VIDEO]
One of the blessings of working at a search marketing agency is we get to partner with over 70 different
B2B Digital Marketing Best Practices to Succeed This Year
With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers
Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
Search Marketing Agency Adds Fifth Location in Austin, Texas
Directive builds off nationwide and international successes and takes search marketing skills to Texas Feb. 2019 – IRVINE, Calif. –
5 Things You Never Want To Hear From Your Account Manager (But You Should!)
It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call
7 Simple Ways to Lower Your LinkedIn Advertising Costs
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant,
Turn Your Team into an Extension of Your B2B Marketing Department
In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,
Increase Conversion Rate By Remarketing: A Step-by-Step Guide
What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night
Do You Have the Right Social Media Marketing Strategy?
As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we
Moment with a Marketing Maverick – Derek Gerber
Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect
5 Tactics To Test Today For Better Account-Based Marketing
Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from
How to Make Tough Business Decisions as a Marketing Leader
Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions
Directive Named as a Top B2B Service Provider in 2018
Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50