Archive
Author: Brian Bui
10 Best Landing Page Tools
For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a lot of PPC campaigns, there’s a need to create a lot of customized landing pages that convert well and deliver a great user experience. That’s when you should start using landing page tools. Landing page […]
15 Remarkable Display Ad Examples (And Why They Work)
We've seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science. Digital marketers that focus on online advertising spend a lot of time on creative for display ad campaigns. We build narratives around a product or service that can be communicated to a target audience with a simple image and a few carefully selected words. We also experiment with ad copy and analyze the results to optimize for higher engagement, click-through rates and conversion rates.
10 Best Content Writing Tools for SEO
From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put some of these tools to work and start saving time and effort when you're writing content for organic search.
SEMrush vs. MOZ: What’s Best for You?
Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful and valuable for digital marketers focused on securing organic traffic through search engine optimization (SEO). They both provide features that support content marketing and SEO in a subscription-based, Software-as-a-service business model and they’re both all-in-ones […]
Ahrefs vs SEMrush – What’s Best for You?
Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the best all-in-one search engine optimization (SEO) software solutions. Digital marketers around the world rely on Ahrefs and SEMrush to support critical SEO activities such as keyword research, link-building, technical SEO auditing and gathering competitive intelligence. […]
6 SEO Competitor Analysis Tools You Need
Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To succeed in the marketplace, attract new customers and grow your business, you’ll need to out-perform the competition. The best digital marketers understand the value of competitive intelligence when it comes to replicating the strategies that […]
6 Best PPC Keyword Research Tools
Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like trying to find your keys in the dark. You might succeed, but you’re more than likely to stub your toe a few times along the way. Thankfully, there’s more than one amazing PPC keyword research […]
Landing Page vs Homepage: What’s the Difference and When to Use?
Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and relevant experiences. At Directive, landing pages are an important part of how we meet the objectives of our digital marketing campaigns. As part of our PPC strategy, we construct ad groups that correspond to defined […]
