Archive
Author: Brian Bui
The 6 Most Important On-Page SEO Factors
Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over 200 different ranking factors to determine how websites like yours should be ranked in its search engine results. Most of these factors fall into one of three categories: Technical SEO ranking factors, which include signals […]
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
Top 12 Call to Action Examples to Improve Conversions
Looking for some call to action examples to help you optimize your landing pages? To get the most value for their marketing efforts, digital marketers must carefully optimize their landing pages to increase conversions and drive campaign success. That includes optimizing Call-to-Action (CTA) buttons by testing different variations of CTA copy to determine which one […]
15 Inspiring Social Proof Examples to Improve Your Marketing
Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are looking for signals that your brand can be trusted to deliver results. Social proof marketing works because it demonstrates that other people have gotten great results by purchasing or partnering with your brand, which just might inspire […]
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the past. Use one of the recommended platforms to effectively reach your target audience with the right message that brings them back to your landing pages ready to convert.
The Best SEO Blogs You Should Follow
Are you keeping up with the best SEO blogs on the Internet? Digital marketing is constantly changing. With every new Google update, the SEO industry shifts towards new trends and best practices, turning the SEO techniques of today into old news. For marketers, that means there’s a need to stay in the loop on what […]
8 Best Conversion Rate Optimization Tools
The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites and landing pages. CRO tools include features like content experiments (e.g. A/B testing, split testing or multivariate testing) and user behavior tracking (heat maps and analytics) that help marketers optimize their conversion funnels and maximize their […]
The Complete Guide to Google Display Network Targeting Options
Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to which audiences. One of the key advantages that digital marketing has over traditional mediums like print, radio, or television is the ability to access highly targeted audiences with the right offer and creativity to encourage […]
![What is On-Page SEO? [The Essential Guide]](https://directiveconsulting.com/wp-content/uploads/2020/04/What-is-On-Page-SEO_-Essential-Guide-for-2020@2x.png "What is On-Page SEO? [The Essential Guide]")
What is On-Page SEO? [The Essential Guide]
On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal of increasing your rankings in the search engine results pages (SERPs). While Off-Page SEO deals with marketing activities that take place away from your website, on-page SEO focuses on the elements of your own website […]
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list of our top 7 PPC competitor analysis tools.
