Archive
Author: Brian Bui
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There's no better way to learn how to create ad copy than by studying the best, so let's take a look at some of the best text ad examples that you can learn from.
Top 50 Digital Marketing Metrics You Should Know
We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run for our clients. In fact, digital marketing metrics are a big part of what makes online marketing so powerful. With traditional print and billboard ads, it has always been a challenge to measure the true impact of […]
SpyFu vs. SEMrush: What’s Best for You?
Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a PPC advertising campaign or trying to grow organic search traffic, choosing the right SEO tools is a critical success factor in online marketing. Marketing tasks like PPC keyword research, technical SEO, and competitive analysis can be […]
SEO Page Title: How to Increase Rankings & CTR
Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or content marketing play? Understanding the difference between a well-optimized page title and a totally ineffective one is an important step in figuring out how to do on page optimization in SEO. Not only do page titles […]
What is Search Ad Copy? 7 Tips to Improve Ad Copy
What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent search ad copy can make the difference between an impression and a click, but the space limitations associated with display and text ads can make it challenging to convey a meaningful message to your target […]
What is an SEO Keyword Strategy?
Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of an organic search campaign is to have the content you create appear in the search engine results pages for users who might be searching for content related to your product or service. Search engines rely […]
Google Search Console vs Google Analytics: What’s the Difference?
Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools and applications to track digital marketing metrics on your website, you’ll need to get familiar with Google Analytics, Google Search Console and the differences between them. In this article, we’ll explain the key differences between Google […]
Responsive Display Ads Explained: When to Use?
Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad type on the Google display network, and they offer two important features that make them attractive for digital marketers: Responsive display ads are device responsive, automatically changing their size and appearance to fit the screen of […]
5 Inspiring Remarketing Ad Examples
The best remarketing ads give customers a great reason to return to your website and browse new products or services, complete an abandoned transaction or take advantage of a special sale. What makes remarketing ads special? It’s all about targeting. Remarketing allows digital marketers to target advertisements specifically to users that have previously visited their website […]
