27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour
Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE,
Learn How You Can Rank #1 for Your Keyword
A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against
Biggest B2B Marketing Challenges We See Daily [VIDEO]
One of the blessings of working at a search marketing agency is we get to partner with over 70 different
What Should In-house Marketers Look For When Hiring an SEO Agency?
You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.
Yours in Marketing – Episode 0 ft. Garrett Mehrguth
Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. Don’t miss
International Women’s Day: Celebrating Women Today and Everyday
Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers
Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get
Search Marketing Agency Adds Fifth Location in Austin, Texas
Directive builds off nationwide and international successes and takes search marketing skills to Texas Feb. 2019 – IRVINE, Calif. –
Turn Your Team into an Extension of Your B2B Marketing Department
In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,
Moment with a Marketing Maverick – Derek Gerber
Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from
How to Make Tough Business Decisions as a Marketing Leader
Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions
Directive Named as a Top B2B Service Provider in 2018
Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Here’s why it’s important to have a singular metric for marketing and sales.
Re-approaching Your Buyer’s Journey in 2019
It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures
B2B SEO Tactics To Reduce Marketing Spend This Year
In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include
Empowerment: The Key to Employee Ownership
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on
Global Search Marketing Agency, Directive, Announces Complete Rebranding
IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their
What Are Some of the Most Difficult Decisions You Make As a Leader?
So just the other day, I got an email where someone was asking me, “What are some of the most
The Real Reason Your Landing Pages Aren’t Converting and How to Fix It
If you’re struggling daily to increase your website conversion rate, you have arrived at the right place. Let’s talk about
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense
Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and
On-Page SEO Checklist: Optimize Your Money Pages for Leads
Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what
SEO + Content: A Checklist for 2019
Consistently creating content that readers love and search engines rank is no easy task. Many elements must be addressed for your voice
Inside Directive SEO Training: The Hottening Part II – Electric Boogaloo
“We want to make sure we’re coming with the best ideas that will get the most lift for our clients.
Directive Accelerates Massive Growth with Opening of International Office in London
Rapidly growing search marketing agency takes successes overseas with expansion to the UK October 25. 2018 – IRVINE, Calif. –
Inside SEO training: Hotjar — The Hottening Part I
An inside look into our informative SEO training sessions. This week Andy Monte, our amazing Director of SEO, goes over
Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How
I have a quick question I wanted to go over with you that we get a lot from our clients.
What are the best techniques for off page SEO in B2B?
Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is:
The Ideal Skill Set for a Search Marketer [VIDEO]
Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going
The Power of Asking Why in Search Marketing [VIDEO]
Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going
Directive Answers Quora: “What’s the best way for a B2B business to build links for SEO?” [Video]
If you’re looking for the best ways to build links as a B2B business, I have three for you that
Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”
We get this question all the time. A lot of people understand the value of PPC when it comes to
How To Leverage Your Product Market Fit to Increase Volume [VIDEO]
Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for