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Blog
18 Key Website Design Best Practices to Follow
Looking for a list of website design best practices that you can use to improve conversions and drive more revenue on your website? When it comes to optimizing your website for conversions, there are several different factors to keep in mind. Providing a seamless user experience for your customers, following visual design principles, optimizing functionality […]
What is an SEO Strategy? Four Critical Components
Need help formulating a winning SEO strategy to help your website rank higher in the search engine results pages (SERPs)? Whether you’re brand new to search engine optimization (SEO) or an SEO veteran, the long term success of your optimization campaign depends on the formulation of an effective SEO strategy. SEO strategy helps bridge the gap between […]
6 Best Google Analytics Alternatives You Should Know
Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most digital marketers, Google Analytics is the default choice when it comes to monitoring web traffic and user behavior. It’s free to use, offers in-depth analytics and powerful reporting features, and it integrates perfectly with other […]
5 Best Google Analytics Goals Examples to Copy
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you'll need to set up Google Analytics Goals. To help you get started, we've created this short guide with five Google Analytics goals examples and when to use them.
What are Smart Display Campaigns? Essential Guide
Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of setting up audiences, configuring your keyword bidding, and creating display ads? That’s exactly what you get with Google’s smart display campaigns. First released in 2017, smart display campaigns offer the simplest and quickest path for […]
How to Choose the Best Digital Marketing Course for You
Looking for the best digital marketing course to help you launch a marketing career or promote your business online? In 2020, digital advertising spending is expected to increase by 12.4% to a whopping $336 billion, accounting for 53% of total global ad spending. With so much money pouring into digital advertising, now is the best […]
How to Get a Job in Digital Marketing: 10 Tips
Looking for tips on how to get a job in digital marketing? Businesses in North America and around the world are investing more and more money into digital marketing, making now the best time ever to start your career in digital marketing. Working in digital marketing is fun and rewarding – you’ll learn new things […]
10 Best Digital Marketing Positions
Looking for the best digital marketing positions that you should consider applying for? Market analysts have predicted that for the first time, digital advertising spending will reach $336 billion, accounting for more than half of all ad media spending globally. As companies continue to undergo digital transformation, there is a huge demand for digital marketing professionals […]
Smart Goals in Google Analytics Explained in Plain English
Are you interested in implementing Smart Goals in Google Analytics, but unsure of how they really work or how to get started? Maybe you’ve already tried to implement Smart Goals on your account, only to discover that Smart goals aren’t available for your account – what’s that all about? Smart goals can be a great […]
Essential Guide to Google Analytics Goal Funnels
Google Analytics goal funnels are a powerful conversion analysis and optimization tool for digital marketers. They allow marketers to collect granular data about the customer journey, from when a visitor first arrives on a landing page, to the moment they complete a purchase. This makes it significantly easier to identify sources of friction during the […]
