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Top 10 Tips for Your Local SEO Strategy
Looking for the best tips to improve your local SEO strategy and generate more local leads & sales for your business? Local search engine optimization (SEO) includes any activities you undertake to increase the visibility of your business in local search results in search engines like Google and Bing. Search engines return local search results when […]
Top 10 Local SEO Tools to Improve Rankings
Looking for the best local SEO tools to help increase your visibility in local search results? Local SEO tools can help you build more citations and business listings, manage your online reviews and reputation, and increase the visibility of your business in search engine results pages. To help you get started, we’ve put together this list […]
8 Best Local SEO Software (Free & Paid)
Trying to choose the best Local SEO software to help manage an online presence for your local business? Local SEO is all about maximizing your visibility in local search results, whether you’re going for organic listings or trying to get your business featured in the Google 3-pack of local business results. Local SEO activities like […]
Top 7 Benefits of Local SEO
Are you familiar with the benefits of local SEO? Search engines like Google and Bing use local search to help connect searchers with businesses near their location. If you operate a small business with brick-and-mortar locations, local SEO can help improve the visibility of your business in local search results and make it easier for […]
6 PPC Software Tools You’ll Love
Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad campaigns across multiple platforms and networks? Most digital marketers begin their PPC journey by manually configuring, analyzing, and optimizing every aspect of their initial campaign. This is a fine approach when you’ve only got one […]
The 7 Most Important Local SEO Ranking Factors
As a digital marketer, you should be familiar with the 7 most important local SEO ranking factors, especially if your business is dependent on local customers. Without this knowledge, you’ll prioritize ineffectively and pay attention to the wrong things when executing local SEO campaigns. The great news is that we already know exactly what’s required […]
PPC vs. CPC: What’s the Key Difference?
Do you know the difference between PPC vs. CPC and their relevance in digital marketing & advertising? If you’ve been marketing online for long enough, you’ve probably come across both of these terms. We see a lot of confusion when digital marketers encounter these terms because, on the surface, it seems like they might mean […]
Remarketing List for Search Ads (RLSA): When to Use?
Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers are already familiar with the benefits of remarketing, sometimes known as retargeting. This term describes the process of re-engaging people who have previously visited your website with advertisements that encourage them to return and complete […]
PPC vs. SEM: What’s the Real Difference?
Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of confusing acronyms, but no two get mixed up more often than pay-per-click (PPC) and search engine marketing (SEM). Historically, the definitions of PPC and SEM have been intertwined since the first PPC advertising models emerged […]
11 Google Ads Bidding Strategies
Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign? When you set up a PPC campaign on Google Ads, you’ll have the option to choose between different keyword bidding strategies that can make or break your campaign performance. In our experience, there isn’t one […]
