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Blog
10 Types of Backlinks You Need to Know
Do you know which types of backlinks you should prioritize in your next link-building campaign? When it comes to getting your web pages ranked on the results pages of Google and Bing, creating quality content is only half the battle. The other half is promoting your content and generating backlinks with an effective backlink strategy. […]
Looker Studio vs. Tableau Desktop: What’s Better for You?
Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing campaign? Data-driven marketers depend on business intelligence tools like Looker Studio and Tableau Desktop to help them organize and process data into actionable insights that drive marketing success. These tools come with a learning curve, […]
10 Best A/B Testing Tools Worth Trying
The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user experience and increasing conversion rates in the process. The biggest obstacle when it comes to getting starting with A/B testing and other CRO tools is the abundance of choice in the marketplace. With so many A/B testing […]
7 Best Backlink Checkers for SEO
Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts? When search engine algorithms are ranking your web pages in their results, several of the most significant ranking signals are related to your backlink profile. Web pages rank better when they have more backlinks from […]
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of internet traffic now coming from mobile devices, it's crucial to understand the various ad sizes and dimensions that work best for different platforms.
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There's no better way to learn how to create ad copy than by studying the best, so let's take a look at some of the best text ad examples that you can learn from.
Top 50 Digital Marketing Metrics You Should Know
We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run for our clients. In fact, digital marketing metrics are a big part of what makes online marketing so powerful. With traditional print and billboard ads, it has always been a challenge to measure the true impact of […]
SpyFu vs. SEMrush: What’s Best for You?
Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a PPC advertising campaign or trying to grow organic search traffic, choosing the right SEO tools is a critical success factor in online marketing. Marketing tasks like PPC keyword research, technical SEO, and competitive analysis can be […]
SEO Page Title: How to Increase Rankings & CTR
Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or content marketing play? Understanding the difference between a well-optimized page title and a totally ineffective one is an important step in figuring out how to do on page optimization in SEO. Not only do page titles […]
