Archive
Tag: ROI
Increase Website Conversion Rate: 7 Tips to Stop Losing Time and Money
What does it look like to build a successful online presence for your business, grow your brand following and increase website conversion rate — all through your website? Good news! You’ve come to the right place. While this may seem like an elementary concept, there are many big companies that just have poor websites. With […]
Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.
In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could write some savvy sales copy, take a picture of a pretty woman, include the ad in the local newspaper, and then, so long as your product was appealing, watch clients flock to your business with […]
Got Your Budget Cut? Here’s What to Do About It
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Budget cuts, while unpleasant, aren’t necessarily the […]
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I make that call?” If you’re in the same boat–don’t worry. You’re not alone. The answer to this question isn’t a quick or simple one, but […]
3 Reasons Why PPC Is Worth The Money: Adwords Edition
Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.
SEO Content Checklist for 2023
Consistently creating content that readers love and search engines rank is no easy task. There are many elements that must be addressed for your voice to be heard amongst the crowd. This post provides an SEO content creation checklist so that your writing can be comprehensive, engaging, and search engine optimized. Step 1: What is My Goal […]
