Archive
Author: Brian Bui
Top 9 Digital Marketing KPIs You Should Pay Attention To
A key performance indicator (KPI) is a special type of metric that serves as a proxy measurement for the performance of your business against a specified objective. Digital marketing KPIs help marketers understand the most important metrics that can be used to measure the success of their marketing campaigns and stay focused on meeting those […]
15 Best Call to Action Phrases by Industry
Looking for examples of the best call to action (CTA) phrases that you can use to drive conversions on your website? A CTA is one of the most important tools that digital marketers use to compel their audiences into taking the next step in the sales funnel. Whether the goal is to drive purchasing behavior, […]
10 Best Copywriting Tools You’ll Love
Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with their audience. Whether you're a seasoned copywriter or just starting out, incorporating these powerful copywriting tools into your arsenal will help ensure that your content produces results.
How to Choose the Best Conversion Rate Optimization Course for You
Wondering how to choose the best conversion rate optimization course (CRO) for you? If you’re a digital marketer looking to maximize revenue, increase conversion rates, and achieve your campaign objectives, conversion rate optimization is the best place to start. CRO is an ongoing process of refining the content and structure of your website to get […]
8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn't just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.
18 Key Website Design Best Practices to Follow
Looking for a list of website design best practices that you can use to improve conversions and drive more revenue on your website? When it comes to optimizing your website for conversions, there are several different factors to keep in mind. Providing a seamless user experience for your customers, following visual design principles, optimizing functionality […]
What is an SEO Strategy? Four Critical Components
Need help formulating a winning SEO strategy to help your website rank higher in the search engine results pages (SERPs)? Whether you’re brand new to search engine optimization (SEO) or an SEO veteran, the long term success of your optimization campaign depends on the formulation of an effective SEO strategy. SEO strategy helps bridge the gap between […]
6 Best Google Analytics Alternatives You Should Know
Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most digital marketers, Google Analytics is the default choice when it comes to monitoring web traffic and user behavior. It’s free to use, offers in-depth analytics and powerful reporting features, and it integrates perfectly with other […]
5 Best Google Analytics Goals Examples to Copy
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you'll need to set up Google Analytics Goals. To help you get started, we've created this short guide with five Google Analytics goals examples and when to use them.
What are Smart Display Campaigns? Essential Guide
Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of setting up audiences, configuring your keyword bidding, and creating display ads? That’s exactly what you get with Google’s smart display campaigns. First released in 2017, smart display campaigns offer the simplest and quickest path for […]
