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Blog
The Best SEO Blogs You Should Follow
Are you keeping up with the best SEO blogs on the Internet? Digital marketing is constantly changing. With every new Google update, the SEO industry shifts towards new trends and best practices, turning the SEO techniques of today into old news. For marketers, that means there’s a need to stay in the loop on what […]
8 Best Conversion Rate Optimization Tools
The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites and landing pages. CRO tools include features like content experiments (e.g. A/B testing, split testing or multivariate testing) and user behavior tracking (heat maps and analytics) that help marketers optimize their conversion funnels and maximize their […]
The Complete Guide to Google Display Network Targeting Options
Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to which audiences. One of the key advantages that digital marketing has over traditional mediums like print, radio, or television is the ability to access highly targeted audiences with the right offer and creativity to encourage […]
![What is On-Page SEO? [The Essential Guide]](https://directiveconsulting.com/wp-content/uploads/2020/04/What-is-On-Page-SEO_-Essential-Guide-for-2020@2x.png "What is On-Page SEO? [The Essential Guide]")
What is On-Page SEO? [The Essential Guide]
On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal of increasing your rankings in the search engine results pages (SERPs). While Off-Page SEO deals with marketing activities that take place away from your website, on-page SEO focuses on the elements of your own website […]
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list of our top 7 PPC competitor analysis tools.
The Essential Technical SEO Checklist
Following a technical SEO checklist is the best way to make sure you’re leaving no stone unturned when auditing your website’s SEO performance. Every digital marketer should understand how to conduct a technical SEO site audit, but simply plugging in your chosen SEO site audit tool isn’t enough. The best digital marketers understand how different technical […]
10 Best Free Looker Studio Templates
Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company and drive actionable insights. Google Data Studio is a powerful platform that allows businesses to create stunning data visualizations, but creating reports from scratch can be time-consuming and challenging. Fortunately, there are many free templates available that can help you get started quickly and easily.
Top 7 SEO Audit Tools
A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be negatively impacting your rankings in the SERPs. Every digital marketer should understand how to do an SEO audit by reviewing all of the most important ranking factors used by Google. The right SEO audit tool makes this […]
Dynamic Search Ads Explained in Plain English
Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can be one of the best ways to connect with potential customers who are searching on Google for the products and services that your business offers. Dynamic search ads have been associated with higher click-through and […]
14 Best Google Data Studio Examples to Copy
Unlocking the true potential of Google's data visualization platform can be a daunting task for tech marketers. That's why we believe that exploring Google Data Studio examples is a fantastic way to kickstart your journey towards becoming a data visualization master. Just plug in your own data and start using these dashboards to develop performance insights for your own marketing campaigns.
