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![Do You Have A Terrible Lead Generation Landing Page? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/04/007_blog_thumb.jpg "Do You Have A Terrible Lead Generation Landing Page? [VIDEO]")
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]
Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]
![3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/04/006_thumbnail-1.jpg "3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]")
3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]
We’ve found 3 B2B marketing examples that you probably haven’t tried yet. We’re going to start at the bottom of the funnel and work our way up. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. […]
![Simple 8 Step Demand Generation Strategy [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/03/004_thumbnail2.jpg "Simple 8 Step Demand Generation Strategy [VIDEO]")
Simple 8 Step Demand Generation Strategy [VIDEO]
A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and >how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Through this process, you’ll also be able to directly correlate marketing […]
![3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/03/blog_thumbnail.jpg "3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]")
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. We’ll go over what we love most about each and why you should take notice — and notes. Let’s dive in! Learn/retain more by reading? We got you. Here […]
10 Rules for Thriving at an Agency
I worked briefly at an agency a couple of years back and the experience was just alright. I thought I figured agency life out, but oh was I wrong. When you work for the right agency or company, you won’t feel like a chicken running with your head chopped off or looking at the clock […]
Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.
In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could write some savvy sales copy, take a picture of a pretty woman, include the ad in the local newspaper, and then, so long as your product was appealing, watch clients flock to your business with […]
Why Sales Reps are Your Smartest Marketers
Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One that is meant for guiding a visitor to become a lead, a lead to become a customer, and a customer to become an evangelist. And it’s awful. For the marketers who are serious about growing […]
Part 4: B2B Content Marketing
A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. Not only do you have a product or service that can solve this problem, but you have the knowledge to answer their […]
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to […]
