Archive
Category: Insights
6 Best Google Analytics Alternatives You Should Know
Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most digital marketers, Google Analytics is the default choice when it comes to monitoring web traffic and user behavior. It’s free to use, offers in-depth analytics and powerful reporting features, and it integrates perfectly with other […]
How to Choose the Best Digital Marketing Course for You
Looking for the best digital marketing course to help you launch a marketing career or promote your business online? In 2020, digital advertising spending is expected to increase by 12.4% to a whopping $336 billion, accounting for 53% of total global ad spending. With so much money pouring into digital advertising, now is the best […]
10 Best Digital Marketing Positions
Looking for the best digital marketing positions that you should consider applying for? Market analysts have predicted that for the first time, digital advertising spending will reach $336 billion, accounting for more than half of all ad media spending globally. As companies continue to undergo digital transformation, there is a huge demand for digital marketing professionals […]
How Do I Know if an SEO Course is Right for Me?
Have you found an SEO course that looks promising, but you’re still not sure if it’s right for you? Choosing the best SEO training course to help you level up your skills, land a new job, or promote your business can be tricky. There are courses for beginners, courses for intermediate-level marketers, and advanced SEO courses for […]
Top 7 SEO KPIs You Need to Track
Trying to narrow down the most important SEO KPIs that can help you evaluate campaign success? Any time you start a new marketing campaign, you should always begin by setting clear and measurable goals. Goal setting helps orient your actions towards the desired outcomes of your campaign and provides a means for you to measure […]
Top 10 Tips for Your Local SEO Strategy
Looking for the best tips to improve your local SEO strategy and generate more local leads & sales for your business? Local search engine optimization (SEO) includes any activities you undertake to increase the visibility of your business in local search results in search engines like Google and Bing. Search engines return local search results when […]
Top 7 Benefits of Local SEO
Are you familiar with the benefits of local SEO? Search engines like Google and Bing use local search to help connect searchers with businesses near their location. If you operate a small business with brick-and-mortar locations, local SEO can help improve the visibility of your business in local search results and make it easier for […]
The 7 Most Important Local SEO Ranking Factors
As a digital marketer, you should be familiar with the 7 most important local SEO ranking factors, especially if your business is dependent on local customers. Without this knowledge, you’ll prioritize ineffectively and pay attention to the wrong things when executing local SEO campaigns. The great news is that we already know exactly what’s required […]
PPC vs. CPC: What’s the Key Difference?
Do you know the difference between PPC vs. CPC and their relevance in digital marketing & advertising? If you’ve been marketing online for long enough, you’ve probably come across both of these terms. We see a lot of confusion when digital marketers encounter these terms because, on the surface, it seems like they might mean […]
PPC vs. SEM: What’s the Real Difference?
Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of confusing acronyms, but no two get mixed up more often than pay-per-click (PPC) and search engine marketing (SEM). Historically, the definitions of PPC and SEM have been intertwined since the first PPC advertising models emerged […]
