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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
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Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
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Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
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Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
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Mackenzie Griffin
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill

Browse through our complete collection of articles.

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Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures
Graphic showing numerous tools to add that will enhance B2B SEO.
B2B SEO Tactics To Reduce Marketing Spend This Year

In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include
Empowerment: The Key to Employee Ownership

Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on
Graphic showing how to optimize Google ad spend to enhance KPI metrics.
How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here
Using tools like a laptop and iPhone to set up successful B2B social media marketing.
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content
Tips to make high impact PPC optimizations faster.
Make High Impact PPC Optimizations in a Short Amount of Time

During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to
Global search marketing agency launches rebranding.
Global Search Marketing Agency, Directive, Announces Complete Rebranding

IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their
Email outreach link building icon
How to Get a Prospect to Respond to Your Link Building Emails

So you’ve scoured the internet for specific prospects, crafted the perfect email pitch, and are ready to begin your email
What Are Some of the Most Difficult Decisions You Make As a Leader?

So just the other day, I got an email where someone was asking me, “What are some of the most
The Real Reason Your Landing Pages Aren’t Converting and How to Fix It

If you’re struggling daily to increase your website conversion rate, you have arrived at the right place. Let’s talk about
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense

Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and
Sales Prospecting: Turning Nothing Into Something

If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title
On-Page SEO Checklist: Optimize Your Money Pages for Leads

Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what
A Step-by-Step Guide to Boost Search Engine Rank Position ASAP

So you’ve done keyword research and found a target keyword that has a good balance of search volume and not
SEO + Content: A Checklist for 2019

Consistently creating content that readers love and search engines rank is no easy task. Many elements must be addressed for your voice
Increase Website Conversion Rate: 7 Tips to Stop Losing Time and Money

What does it look like to build a successful online presence for your business, grow your brand following and increase
Inside Directive SEO Training: The Hottening Part II – Electric Boogaloo

“We want to make sure we’re coming with the best ideas that will get the most lift for our clients.
Directive Accelerates Massive Growth with Opening of International Office in London

Rapidly growing search marketing agency takes successes overseas with expansion to the UK October 25. 2018 – IRVINE, Calif. –
Inside SEO training: Hotjar — The Hottening Part I

An inside look into our informative SEO training sessions. This week Andy Monte, our amazing Director of SEO, goes over the
Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you that we get a lot from our clients.
What are the best techniques for off page SEO in B2B?

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is:
The Ideal Skill Set for a Search Marketer [VIDEO]

Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going
The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going
Directive Answers Quora: “What’s the best way for a B2B business to build links for SEO?” [Video]

If you’re looking for the best ways to build links as a B2B business, I have three for you that
Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”

We get this question all the time. A lot of people understand the value of PPC when it comes to
How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for
How to Reassess Your Google Ads Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for
How to Create a Landing Page that Converts and Sells Your Services [VIDEO]

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you
How To Use Content Marketing to Build Your Brand Identity

Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Did you
The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Today we’re going to be talking about the gap between Google and results and what you can do about it.
People Keep Asking: “What’s the Difference Between Marketing & Advertising?” Focus on This Instead.

Essentially, it’s not so much about what the difference between marketing and advertising is — so much as making them
What Does Marketing No Longer Do for B2B Companies [VIDEO]

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does
4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]

Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include.
Powerful Ways to Improve Your Internal Marketing [VIDEO]

As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today
What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]

What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you.
Which B2B Prospecting Tool is Best For You? [VIDEO]

Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you.   Don’t miss
B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]

If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before
Do You Have A B2B Copywriter? Here’s Why You Need One. [VIDEO]

Hey everybody! Today, we’re going to talk about 3 reasons why you need a B2B copywriter. It’s an underrated position
Should Your B2B Marketing Be Interactive? [VIDEO]

Hello, everyone! Today, we’re going to answer the question, “Should your B2B marketing be interactive? Should B2B interactive marketing even
Hacking SEMrush For Targeted Lead Generation [VIDEO]

Hey there, everyone! Today, we’re going to dive into a targeted lead generation hacking strategy by using SEMrush. Let’s explore
SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts.
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn
3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

We’ve found 3 B2B marketing examples that you probably haven’t tried yet. We’re going to start at the bottom of
Simple 8 Step Demand Generation Strategy [VIDEO]

A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]

Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing
How To Increase B2B Sales Leads With Paid SEO [VIDEO]

Hello, everyone! Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Learn/retain
10 Rules for Thriving at an Agency

I worked briefly at an agency a couple of years back and the experience was just alright. I thought I
Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.

In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could
Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Not all AdWords campaigns are created equal. Unfortunately, many of them fail. That might be a hard pill to swallow.
How to Build a Marketing Dream Team in 2018

Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry
Why Sales Reps are Your Smartest Marketers

Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)

Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One
Why A Good SEO Agency Won’t Implement Your Keyword Suggestions

That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing
Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information
Focusing Your Brand’s B2B Content (Part 3)

How does your audience perceive your B2B brand? The answer to that question will determine the success of all of
An Innovative Approach for Aligning Marketing with Sales

Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell
The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy
Got Your Budget Cut? Here’s What to Do About It

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut.
B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and
facebook ads graphic
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
Don’t Start a Campaign without these 11 B2B Marketing Tools

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
3 Marketing Activities to Increase Your Google SERP CTR

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are
Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people
Email Blast Examples: The B2B Guide to Email Marketing

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment
Our Unique Approach to Content Marketing in 2017
You've probably read time after time that in order to build your company’s brand, the least you should have is an active blog
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it's been important to show up where
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let's dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know

If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C
B2B Marketing Segmentation for Every Stage of the Funnel

As a company grows, their digital marketing strategy must grow with it. Demand may increase, visibility may grow, and your
15 B2B Landing Pages That Convert

For the average B2B company, building landing pages that convert is an important job. Your products and services are the
8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with
10 Tips To Build a Consistent B2B Content Marketing Plan

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to
The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they
A Detailed Guide to Building a B2B PPC Report

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are
Grading the Site Speed of 100+ Computer Hardware Sites

Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a
Buyer’s Guides
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21 Top B2B Marketing Automation Agencies Built to Streamline Revenue Operations
Videos
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Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5

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