MORE RESOURCES
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Instead of falling into the trap of over-experimenting and over-producing posts, here are 3 types of posts that are simple to reproduce and drive results. Our LinkedIn engagement grew by 22% in just 1 month!
Did you know 86% of software buyers use peer review sites when buying software? Directories are high-intent channels that will help your tech company find and convert more buyers. Is your brand discoverable? Find out how to leverage the power of directories.
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Don’t let anyone tell you that you can’t have fun with it!
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
We love that we are a remote-first team as it allows us to hire the best talent across the world. Since our global team builds relationships virtually, we organize company retreats to strengthen those connections throughout the year. Here’s a recap of our latest trip to get an idea of how to structure it for your team, too.
Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money
Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if
Did you know that more than 50% of all website traffic comes from organic search? It’s no wonder that most
Imagine the possibilities you can unlock if you could read your customers’ minds and deliver tailored experiences. While brain-reading technologies
Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the
There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent
Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not
The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for
Monitoring your site performance to assess your current SEO campaigns can be difficult. Most tools, for example, will show you
The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you
A product marketing strategy for SaaS is crucial for any product launch. Without a proper product marketing strategy, your product
California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation
If you wanted to track visitors to your website ten years ago, you would need either a software developer to
The days when a customer came to your SaaS website and started reading texts and presentations to figure out what
Marketers today have a variety of channels with which they can engage their audience. Although the buyer’s journey is no
It’s quite difficult to create landing pages…and it’s more difficult to build landing pages that work (convert). Most marketers are
Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts
10 years ago, if someone said, “I’m doing some SaaS design for a SaaS website,” you might wonder what they
You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a
If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you
Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that
The foundation of an agency partnership is a combination of marketing, sales, content, and events. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. New to agency partnerships? Here’s a complete guide.
A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best
Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step.
Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad
You’ve created the perfect landing page and have reached a product-market fit with your company’s main product. But now, it’s
