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Blog
How To Use Content Marketing to Build Your Brand Identity
Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]
![What Does Marketing No Longer Do for B2B Companies [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/06/020_thumb.jpg "What Does Marketing No Longer Do for B2B Companies [VIDEO]")
What Does Marketing No Longer Do for B2B Companies [VIDEO]
What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]
5 Stages of the Consumer Decision-Making Process and How It’s Changed
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let's dive into what this new world looks like with our CEO, Garrett Mehrguth.
![4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/018_thumb.jpg "4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]")
4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]
Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include. The reality is that one of the roles you probably have, but the other three, we should take a harder look at. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by […]
![Powerful Ways to Improve Your Internal Marketing [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/017_thumb.jpg "Powerful Ways to Improve Your Internal Marketing [VIDEO]")
Powerful Ways to Improve Your Internal Marketing [VIDEO]
As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today we’re going to give you three ways that you can improve your B2B internal marketing. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the […]
![What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/016_thumb2.jpg "What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]")
What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]
What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]
![Which B2B Prospecting Tool is Best For You? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/015.jpg "Which B2B Prospecting Tool is Best For You? [VIDEO]")
Which B2B Prospecting Tool is Best For You? [VIDEO]
Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Prospecting has definitely changed over the past few years. Hopefully, you’re no […]
![B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/thumbnail.jpg "B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]")
B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]
If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before you ever sign a contract. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Here at Directive Consulting, I would say about 70% of our portfolio […]
![Hacking SEMrush For Targeted Lead Generation [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/04/010.jpg "Hacking SEMrush For Targeted Lead Generation [VIDEO]")
Hacking SEMrush For Targeted Lead Generation [VIDEO]
Hey there, everyone! Today, we’re going to dive into a targeted lead generation hacking strategy by using SEMrush. Let’s explore this new tactic. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Now, if you’ve been in search marketing for any length of time, you’re probably […]
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors' & your own content strategy).
