A Practical Playbook for Building a B2B Go-To-Market Strategy
A b2b go-to-market strategy is a cross-functional plan that defines who you sell to, how you reach them, and how
Marketing
6 Proven Ways B2B Companies Can Harness Influencer Marketing
Standing out in B2B marketing has never been harder. Your competitors sound like you. Your product features look like theirs.
Share of SERP: A Guide to Owning Your Inbound Growth from Search
Every day, more than 8.5 billion searches happen on Google. That’s 8.5 billion moments where someone is looking for an
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The Complete Guide to Navigating the B2B Sales Cycle
B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
The Dual Threat to B2B SaaS Marketing Success: Hypocrisy and Fear
In today’s incredibly fast-paced and never-the-same-thing-twice B2B SaaS landscape, leaders face two very real and significant threats—hypocrisy and fear. Among
Why Paid Media Needs to be Included in the College Marketing Degree
Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
B2B Advertising Insights For Every Stage of The Funnel
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers
Top 5 B2B Marketing Ideas for 2023 (Online Edition)
It’s 2022. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from
Constructs to Avoid When Forecasting Marketing Efforts and Reporting
While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is
Biggest B2B Marketing Challenges We See Daily [VIDEO]
One of the blessings of working at a search marketing agency is we get to partner with over 70 different
The Up-to-Date Blog Promotion Strategy You Should Be Armed With
“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age.
International Women’s Day: Celebrating Women Today and Everyday
Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming
30+ Women in Marketing Who You Needed to Follow Yesterday
Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers
Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and
5 Things You Never Want To Hear From Your Account Manager (But You Should!)
It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call
Turn Your Team into an Extension of Your B2B Marketing Department
In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,
Do You Have the Right Social Media Marketing Strategy?
As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we
Moment with a Marketing Maverick – Derek Gerber
Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect
Digital Content Marketing: The Art of Storytelling
Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time
5 Tactics To Test Today For Better Account-Based Marketing
Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from
How to Make Tough Business Decisions as a Marketing Leader
Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions
Re-approaching Your Buyer’s Journey in 2019
It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures
B2B SEO Tactics To Reduce Marketing Spend This Year
In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include
Empowerment: The Key to Employee Ownership
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon
There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to
Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense
Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and
Sales Prospecting: Turning Nothing Into Something
If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title