A Practical Playbook for Building a B2B Go-To-Market Strategy
A b2b go-to-market strategy is a cross-functional plan that defines who you sell to, how you reach them, and how
Marketing
6 Proven Ways B2B Companies Can Harness Influencer Marketing
Standing out in B2B marketing has never been harder. Your competitors sound like you. Your product features look like theirs.
Share of SERP: A Guide to Owning Your Inbound Growth from Search
Every day, more than 8.5 billion searches happen on Google. That’s 8.5 billion moments where someone is looking for an
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The Complete Guide to Navigating the B2B Sales Cycle
B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
The Dual Threat to B2B SaaS Marketing Success: Hypocrisy and Fear
In today’s incredibly fast-paced and never-the-same-thing-twice B2B SaaS landscape, leaders face two very real and significant threats—hypocrisy and fear. Among
Why Paid Media Needs to be Included in the College Marketing Degree
Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
B2B Advertising Insights For Every Stage of The Funnel
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers