Latest Blog Posts

Posted in B2B

Top 5 B2B Marketing Ideas for 2018 (Online Edition)

So, you have a product or service that makes your client’s process smoother and more efficient. Maybe you offer document management software, data integration, or next-generation cyber-security. Or maybe you...

The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s...