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Blog
6 SEO Competitor Analysis Tools You Need
Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To succeed in the marketplace, attract new customers and grow your business, you’ll need to out-perform the competition. The best digital marketers understand the value of competitive intelligence when it comes to replicating the strategies that […]
6 Best PPC Keyword Research Tools
Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like trying to find your keys in the dark. You might succeed, but you’re more than likely to stub your toe a few times along the way. Thankfully, there’s more than one amazing PPC keyword research […]
Landing Page vs Homepage: What’s the Difference and When to Use?
Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and relevant experiences. At Directive, landing pages are an important part of how we meet the objectives of our digital marketing campaigns. As part of our PPC strategy, we construct ad groups that correspond to defined […]
3 Conversion Rate Optimization Tips to Boost Sales
Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize […]
15 Data-Driven Landing Pages Built to Convert
With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the […]
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Waiting for your ideal customer to discover you is […]
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]
SEO Reputation Management: 8 Tactics to Manage Your Brand
When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page (SERP), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will […]
Fresh Content Marketing Strategies That Turn Traffic into ROI
There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that […]
The Importance of Video to Marketing Teams
Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a critical visual connection to messaging, video content is an essential aspect of marketing for most businesses. From the development of commercials to creating live video content, recording videos often requires specialized equipment and other resources. […]
