Connect. Share. Grow.    Join our private network for B2B marketing leaders today.
Connect. Share. Grow.
Join our private network for B2B marketing leaders today.
Request Access
Request Access
Directive Consulting
See Our Work
Book Intro Call

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
Picture of Bryan Kratz
Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
Picture of Daniel Riojas
Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
Picture of Graysen Christopher
Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
Picture of Mackenzie Griffin
Mackenzie Griffin
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
Picture of Macy Myhill
Macy Myhill

Browse through our complete collection of articles.

Filters
digital marketing kpis icon
Top 9 Digital Marketing KPIs You Should Pay Attention To

A key performance indicator (KPI) is a special type of metric that serves as a proxy measurement for the performance
best call to action icon
15 Best Call to Action Phrases by Industry

Looking for examples of the best call to action (CTA) phrases that you can use to drive conversions on your
copywriting tools icon
10 Best Copywriting Tools You’ll Love
Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with
conversion rate optimization course icon
How to Choose the Best Conversion Rate Optimization Course for You

Wondering how to choose the best conversion rate optimization course (CRO) for you? If you’re a digital marketer looking to
types of digital advertising icon
8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn't just one way to connect with your customers and deliver winning messages that drive conversions.
conversion web design icon
Conversion Web Design: 10 Tip to Increase Online Leads & Sales

Conversion web design is all about customizing your website to drive more lead generation, more sales, and more revenue into
18 Key Website Design Best Practices to Follow

Looking for a list of website design best practices that you can use to improve conversions and drive more revenue
what is seo strategy icon
What is an SEO Strategy? Four Critical Components

Need help formulating a winning SEO strategy to help your website rank higher in the search engine results pages (SERPs)?
google analytics alternative icon
6 Best Google Analytics Alternatives You Should Know

Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most
google analytics goals examples icon
5 Best Google Analytics Goals Examples to Copy
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins,
smart display campaigns icon
What are Smart Display Campaigns? Essential Guide

Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of
best digital marketing course icon
How to Choose the Best Digital Marketing Course for You

Looking for the best digital marketing course to help you launch a marketing career or promote your business online? In
how to get a job in digital marketing icon
How to Get a Job in Digital Marketing: 10 Tips

Looking for tips on how to get a job in digital marketing? Businesses in North America and around the world
digital marketing positions icon
10 Best Digital Marketing Positions

Looking for the best digital marketing positions that you should consider applying for? Market analysts have predicted that for the
Smart Goals in Google Analytics Explained in Plain English

Are you interested in implementing Smart Goals in Google Analytics, but unsure of how they really work or how to
google analytics goals funnel icon
Essential Guide to Google Analytics Goal Funnels

Google Analytics goal funnels are a powerful conversion analysis and optimization tool for digital marketers. They allow marketers to collect
seo content strategy icon
10 Components of a Great SEO Content Strategy

An SEO content strategy acts as a guiding framework for content planning and the overall execution of your content marketing tactics and initiatives.

best SEO course icon
How to Choose the Best SEO Course for You

Looking for the best SEO course that can help you develop your search engine optimization skills and knowledge? SEO is all about
seo course icon
How Do I Know if an SEO Course is Right for Me?

Have you found an SEO course that looks promising, but you’re still not sure if it’s right for you? Choosing
seo competitor tracker tools icon
6 Best SEO Competitor Tracker Tools

Looking for the best SEO competitor tracker tools to help you get ahead of your competition in organic search rankings?
seo link building tools icon
6 Best SEO Link Building Tools

Looking for the best SEO link building tools to help you enhance off-page SEO signals for your website? The best
what is an seo audit icon
What is an SEO Audit? Essential Guide

If you’re new to search engine optimization, you may have heard that performing an SEO audit can help you improve
basic seo checklist icon
The Basic SEO Checklist

Looking for a basic SEO checklist to help you get started with search engine optimization? If you’re using a website
SEO metrics icon
Best SEO Metrics You Should Know
Whether you're new to digital marketing metrics and SEO, or simply brushing up on your knowledge and skills, we've created this guide to
seo audit checklist
The Best SEO Audit Checklist

Looking for a quick and easy SEO audit checklist to help you address the most common website errors and improve
seo kpis icon
Top 7 SEO KPIs You Need to Track

Trying to narrow down the most important SEO KPIs that can help you evaluate campaign success? Any time you start
local seo strategy icon
Top 10 Tips for Your Local SEO Strategy

Looking for the best tips to improve your local SEO strategy and generate more local leads & sales for your
how to learn seo icon
How to Learn SEO

Wondering how to learn SEO? Search engine optimization (SEO) is one of the most exciting areas of digital marketing. SEO experts develop
local seo checklist icon
The Essential Local SEO Checklist

Looking for a quick and easy local SEO checklist? Search engines like Google are now going beyond keywords and using
local seo tools icon
Top 10 Local SEO Tools to Improve Rankings

Looking for the best local SEO tools to help increase your visibility in local search results? Local SEO tools can help
local seo software icon
8 Best Local SEO Software (Free & Paid)

Trying to choose the best Local SEO software to help manage an online presence for your local business? Local SEO
benefits of local seo icon
Top 7 Benefits of Local SEO

Are you familiar with the benefits of local SEO? Search engines like Google and Bing use local search to help
ppc software icon
6 PPC Software Tools You’ll Love

Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad
learn ppc icon
How to Learn PPC [The Best Way]

What’s the best way to learn PPC advertising? If you’re new to PPC advertising, learning the skills to launch your first
how to learn digital marketing
How to Learn Digital Marketing [The Best Way]

Wondering how to learn digital marketing? Digital marketing can be a lucrative and rewarding career trajectory. You can learn to
local seo ranking factors icon
The 7 Most Important Local SEO Ranking Factors

As a digital marketer, you should be familiar with the 7 most important local SEO ranking factors, especially if your
ppc vs cpc icon
PPC vs. CPC: What’s the Key Difference?

Do you know the difference between PPC vs. CPC and their relevance in digital marketing & advertising? If you’ve been
remarketing list for search ads rlsa
Remarketing List for Search Ads (RLSA): When to Use?

Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers
ppc vs sem icon
PPC vs. SEM: What’s the Real Difference?

Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of
google ads bidding strategies icon
11 Google Ads Bidding Strategies

Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign?
PPC Audit Checklist icon
Quick and Easy PPC Audit Checklist

Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo
digital marketing analytics
Why Digital Marketing Analytics Matters

Digital marketing analytics is playing a bigger role than ever in the marketing campaigns that businesses launched recently. Individual marketers
lead forms icon
Lead Forms: 7 Best Examples to Generate More Leads

Looking for some examples of the best lead forms to emulate? Whether you’re doing e-mail marketing, PPC advertising, or generating
benefits of ppc icon
8 Top Benefits of PPC Advertising

Are you curious about the benefits of PPC Advertising? The PPC advertising model has revolutionized how organizations of all sizes
dynamic remarketing icon
Dynamic Remarketing [Beginner’s Guide]

Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC
what is google optimize icon
What is Google Optimize?

You may have heard that Google Optimize is one of the best ways to optimize user experience for visitors to
website form design icon
Website Form Design: 11 Best Practices & Examples

Interested in mastering website forms design and generating more leads than ever for your business? Designing forms for your website
what is a cro test
What is a CRO Test? [Beginner’s Guide]

A Conversion Rate Optimization (CRO) test can help you enhance user experience and increase conversions on your landing pages, product
seo writing icon
What is SEO Writing? [The Essential Guide]

SEO writing is an essential skill for digital marketers involved in developing web content for organic search. If your content
google search partners icon
What are Google Search Partners? Everything You Need to Know
To make things easy, we've collected all the most up-to-date information about the Google search partners program and compiled it into this short
how to learn sem
7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate
remarketing vs retargeting icon
Remarketing vs. Retargeting: What’s the Real Difference?

Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have
paid search campaign icon
What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone
what is technical seo
What is Technical SEO and Is It Important?

Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than
types of backlinks icon
10 Types of Backlinks You Need to Know

Do you know which types of backlinks you should prioritize in your next link-building campaign? When it comes to getting
google data studio vs tableau icon
Looker Studio vs. Tableau Desktop: What’s Better for You?

Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing
best ab testing tools icon
10 Best A/B Testing Tools Worth Trying

The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user
backlink checkers icon
7 Best Backlink Checkers for SEO

Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?
mobile ad sizes icon
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of
cpc vs cpa icon
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions
google text ad examples
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of
digital marketing metrics icon
Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run
spyfu vs semrush icon
SpyFu vs. SEMrush: What’s Best for You?

Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a
SEO Page Title Icon
SEO Page Title: How to Increase Rankings & CTR

Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or
what is ad copy
What is Search Ad Copy? 7 Tips to Improve Ad Copy

What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent
competitor keyword checkers
5 Best Competitor Keyword Checkers

Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential
seo keyword strategy icon
What is an SEO Keyword Strategy?

Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of
google search console vs google analytics
Google Search Console vs Google Analytics: What’s the Difference?

Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools
responsive display ads icon
Responsive Display Ads Explained: When to Use?

Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad
remarketing ad examples icon
5 Inspiring Remarketing Ad Examples

The best remarketing ads give customers a great reason to return to your website and browse new products or services,
on page seo factors icon
The 6 Most Important On-Page SEO Factors

Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over
copy testing icon
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
call to action examples icon
Top 12 Call to Action Examples to Improve Conversions

Looking for some call to action examples to help you optimize your landing pages? To get the most value for
social proof examples icon
15 Inspiring Social Proof Examples to Improve Your Marketing

Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are
top retargeting platforms icon
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the
best seo blogs icon
The Best SEO Blogs You Should Follow

Are you keeping up with the best SEO blogs on the Internet? Digital marketing is constantly changing. With every new
conversion rate optimization tools icon
8 Best Conversion Rate Optimization Tools

The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites
google responsive search ads icon
Google Responsive Search Ads Explained (What You Need to Know)

Google responsive search ads are one of the most versatile and powerful types of search ads that you can include
google display network targeting options
The Complete Guide to Google Display Network Targeting Options

Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to
what is on page seo
What is On-Page SEO? [The Essential Guide]

On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal
ppc competitor analysis tools icon
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list
Buyer’s Guides
See All
17 Leading LLM Agencies Powering AI Innovation for Modern B2B Teams
Videos
See All
Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call