Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

Building a Modern Account-Based Marketing Strategy for 2026

Bryan Kratz

October 31, 2025

How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)

Daniel Riojas

October 30, 2025

Creative Strategy

Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing

Graysen Christopher

October 10, 2025

B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions

Mackenzie Griffin

October 7, 2025

Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact

Macy Myhill

May 21, 2025

Browse through our complete collection of articles.

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5 Best Practices for Writing Content with SEO in Mind

Are you consistently following best practices for SEO content writing when you publish new material on your website or blog?

The Essential Technical SEO Checklist

Following a technical SEO checklist is the best way to make sure you’re leaving no stone unturned when auditing your

10 Best Free Looker Studio Templates

Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company

Top 7 SEO Audit Tools

A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be

How to Write a Content Plan in 8 Steps

Figuring out how to write a content plan is one of the major hurdles that digital marketers need to overcome

10 Google Ad Extensions to Improve Conversions

Ready to power up your search ads with Google Ad Extensions? Every digital marketer should know how to create ad copy that

Dynamic Search Ads Explained in Plain English

Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can

14 Best Google Data Studio Examples to Copy

Unlocking the true potential of Google's data visualization platform can be a daunting task for tech marketers. That's why we believe that exploring

10 Best Technical SEO Audit Tools

Are you using the best technical SEO audit tools to optimize your website? Every digital marketer should know how to

Top 10 Free Link building Tools

Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search

What’s a Good Landing Page Conversion Rate?

Most digital marketers already recognize the importance of optimizing their PPC landing pages to achieve a good landing page conversion

8 Types of Display Ads You Need to Know

How many types of display ads are you experimenting with in your tech marketing campaigns? While ads in the Google Search Network are

The Best On-Page SEO Checklist

What is On-Page SEO? SEO is all about creating content that is optimized to rank on the search engine results

Instapage vs. Unbounce – What’s Best for You?

Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for

How to Find Writers for Your Blog – 25 Best Ways

Our digital marketing experts have known for a while that the overall size of a website impacts its ability to

Display Ads vs Search Ads: Know the Difference

If you’re new to pay per click (PPC) advertising, the two most common type of ads that you need to

What are Display Ads? A Beginner’s Guide

What are display ads, and how can you get them working for you? Display ads – sometimes called banner ads

7 Best Keyword Research Tools

Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising

On-page SEO vs Off-Page SEO – What’s the Big Difference?

Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced

The 9 Best PPC Blogs You Should Follow

Looking for the best PPC blogs to follow? Digital marketers who manage paid search campaigns need to keep up with

Top 5 Ad Copy Generators to Use

Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers

Top 10 Google Ads Blogs You Should Follow

Staying up-to-date with the latest trends and best practices in Google Ads is crucial for anyone looking to succeed in tech marketing. With

Top 7 Digital Marketing Blogs You Should Follow

Digital marketing blogs are one of the best free information sources for business development teams. The best digital marketing blogs

Top 8 Digital Marketing Podcasts You Should Follow

Digital marketing podcasts are a great way to keep up with the latest news and digital marketing trends that are

10 Best Landing Page Tools

For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a

15 Remarkable Display Ad Examples (And Why They Work)

We've seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science.

10 Best Content Writing Tools for SEO

From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put

SEMrush vs. MOZ: What’s Best for You?

Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful

Optimizely vs Google Optimize: What’s Best for You?

When it comes to enterprise-level conversion rate optimization tools, it’s a battle of Optimizely vs Google Optimize for market supremacy.

Ahrefs vs SEMrush – What’s Best for You?

Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the

6 SEO Competitor Analysis Tools You Need

Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To

6 Best PPC Keyword Research Tools

Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like

Landing Page vs Homepage: What’s the Difference and When to Use?

Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and

The Power of Impression-Based Campaigns to Grow Your Brand

8 Data-Driven Tips for Local Search Marketing

Short-term Thinking has Negative Effects on Your Cost-per-Acquisition Budget

Yours in Marketing – Dave Polykoff: Creating Content the Right Wa‪y‬

Yours in Marketing – Kelly Glover: How to Get Booked on Podcast‪s‬

Directive Launches First Comprehensive Database for Search Marketing

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,

Yours in Marketing – Tamara Yarovoy: How to Align Sales and Marketin‪g‬

Yours in Marketing – Ross Simmonds: Content Strategy Doesn’t Stop When You Hit Publis‪h‬

Yours in Marketing – April Dunford: How to Perfectly Position Your Produc‪t‬

3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often

Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬

Yours in Marketing – Geoff Atkinson: How to Become a Structured Data Maste‪r‬

15 Data-Driven Landing Pages Built to Convert

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their

Yours in Marketing – Seth Avergon: How to Be a Top 1% Markete‪r‬

Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total

PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients ask us about our services is, “What is

Yours in Marketing – Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hackin‪g‬

Yours in Marketing – Rachael Pilcher: B2B Copywriting, Branding, and SNACK‪S‬

SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of

Fresh Content Marketing Strategies That Turn Traffic into ROI

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide

Yours in Marketing – Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SE‪O‬

Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results,

Yours in Marketing – Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketer‪s‬

Directive Ranks in Top 500 on the 2019 Inc. 5000

With a Three-Year Revenue Growth of 965 Percent, the Search Marketing Agency is Honored Directive, a leading search marketing agency

Yours in Marketing – Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketin‪g‬

Yours in Marketing – Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Buil‪d‬

15 Ways to Get More Conversions, Starting Today

The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a

Yours in Marketing – Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rul‪e‬

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, I speak with power connector and founder at NHP

Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10

Yours in Marketing – Kevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of Marketin‪g‬

What is a Sales Development Representative? (+12 Tips from Sales Experts)

Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office

C-Suite On Deck: Q&A With Olivia (Ross) Taylor

Digital Marketing Wingman – How to Scale Your Business

Building a Discoverable Brand & Agency with Garrett Mehrguth

How To Motivate The Millennial Marketer With Garrett Mehrguth

How to Use Paid Review Sites For Lead Generation

Growth Marketing Toolbox: Content Marketing Machines

6 Tips to Generate ROI From Trade Shows

The Big Picture: Data, Analytics, and Marketing

3 Tactics That Are Essential for PR Success in 2019

B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know

21 Ways to Triple Your B2B E‑Commerce Conversions

Buyer’s Guides

17 Leading LLM Agencies Powering AI Innovation for Modern B2B Teams

Videos

Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive

But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Browse through our complete collection of articles.

Solving tough challenges for ambitious tech businesses since 2013.

Orange County

Austin

New York City

Mexico
City

London

Toronto

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Browse through our complete collection of articles.

Solving tough challenges for ambitious tech businesses since 2013.

Orange County

Austin

New York City

MexicoCity

London

Toronto

Mexico
City