Michelle Mckinley is the senior director of growth marketing at CareerArc, a team that offers technology-based social recruiting and outplacement...
What are Meta Keywords?
Meta keywords are a type of meta tag that appears in the HTML code of a webpage. These keywords can help tell search engines such as Google what the topic of a page is, allowing the engine to return the most accurate results after a search query has been entered.
Meta keywords differ from regular keywords mainly because they are hidden or considered “behind the scenes” in the source code of the page. So, rather than having live, visible keywords like you would in a piece of content, meta keyword appear in the code of the page, which is only visible to those who have access to or create code, like web designers.
When it comes to meta keywords, one of the most important things to keep in mind when selecting them is that you must be sure each keyword reflects the content of your webpages accurately.
This means that if your site is all about products, services, and software that support e-commerce best practices, you shouldn’t have any keywords that talk about pet supplies or parenting. In other words, keep your keywords and meta keywords relevant for best results.
It is important to note that relevant meta keywords can go a long way even if they’re wholly behind the scenes. While they aren’t front and center, customers and Internet users who google those exact terms or items are far more likely to not only have your site pop up but to click through it. Once they’ve landed, you have a good chance of turning converting this lead.